Helping Clients Succeed®

Strikingly Different Selling

Imagine if your product went from just one of the crowdto consistently standing out as the superior choice 

Every day, salespeople are competing in their industry for the same customers—and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more?  

Helping Clients Succeed®: Strikingly Different Selling helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer—helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results.  

Course Introduction:

Helping Clients Succeed: Strikingly Different Selling

Of Sales Meetings are Unsuccessful*
Of the Time, Buyers see no or Minimal Difference Between Vendors**
Average Global win Rate for Deals Over $100,000**

Free Guide

Sales Prioritisation Tool

Focus your team’s efforts on leads with the highest likelihood to result in closed business.

Complimentary Webcast

Webcasts when it suits you

Take some 60-minute ‘you’ time to upskill and renew.

Course Details

Helping Clients Succeed consists of four tracks, one for sales leaders and three for sales leaders and their teams. The solution engages learners through weekly learning and application spaced over time. Each track includes multiple learning modalities, reinforcement microlearning, and powerful sales tools built within the flow of work. 

Helping Clients Succeed®: Strikingly Different Sales Leadership

Equips leaders to inspire, coach, and develop team members to higher performance.

Helping Clients Succeed®: Engage Customers

Prepares salespeople to be more relevant, distinct, and memorable than the competition.

Helping Clients Succeed®: Advance Decisions

Empowers salespeople to lead customers through their buying journey with high-trust and credibility.

Helping Clients Succeed®: Negotiate Win-Win

Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.

How to Experience FranklinCovey Content

This course is included in the FranklinCovey All Access Pass®. This pass provides your organisation unlimited access to all of our content, whenever and wherever you need it.


Dynamic education and development, available online from any location.


Expert education and development delivered face-to-face.

On Demand

Content available to your people anywhere, any time.

Please fill out the form below, and one of our client partners will contact you.

Alternatively, you can email us at [email protected] or call 0800 475 078

*FranklinCovey experiential research over six years.
**Allred, Ken (2021). Buyers’ Perceptions of Differentiation in B2B Purchase Decisions – Primary Intelligence Report, 5 March 2021 

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